Self-marketing as a means to success

With increasing competition on the job market, a good application is more than just a cover letter and a résumé. Self-marketing is an important part of a professional portfolio - but what does self-marketing actually mean?

You see yourself as a brand, but you remain authentic. An important step is to recognize your own strengths, to emphasize them and to adapt them to the needs of the job market.

Step 1: Analyze your own initial situation

What is my professional career like so far?
What did I like good and where? Which tasks did I enjoy the most?
Which companies need my competencies and skills?

Step 2: personal and professional goals

What is success for me?
What should a successful professional activity look like in the future?
Which aspects are particularly important (salary, flexibility, ...)?
What do I want to achieve?

Step 3: The public appearance

This should be personal, but adapted to the target group (industry, company). The main focus here is on the 3 success criteria

Expertise
Achievement motivation
Personality

to communicate. The online presence must not be neglected! (You can find more about this here 🙂) The more convincing your appearance, the higher your chances with the employer. However, self-marketing does not end after the job is accepted - even after integration into the company, it is important to make the value of yourself clear.

Services have to be noticed!