Why it is often not the best employer but the fastest employer that wins when there is a shortage of skilled workers

In times of a shortage of skilled workers, the competition for qualified employees is intense. Companies not only have to be attractive, they also have to act quickly to attract the best talent. In this blog post we look at the importance of speed in the recruiting process and why it is crucial for companies to act efficiently.

The trend of ghosting

A phenomenon that is occurring more and more frequently in today's time of skilled labor shortages is ghosting. Contact with the potential employer is suddenly broken off without giving an explanation. This behavior can take various forms, such as ignoring emails or phone calls, canceling interviews at short notice without giving reasons, or failing to respond to selection procedures. Companies need to be aware that ghosting is not only frustrating but also wastes time and resources.

Why speed matters

In today's competition for talent, it's not enough to just be attractive. The speed of the recruiting process plays a crucial role. It's not about compromising on quality, it's about acting quickly and offering applicants a positive experience. Fast response times signal appreciation and interest on the part of the company and increase the chances of attracting qualified talent.

Impact on employer branding

The speed of the recruiting process has a direct impact on employer branding. An efficient and fast recruitment process gives the impression of a well-organized and professional company. It sends the signal that the company is talent-focused and values the applicants' time. On the other hand, a slow and inefficient recruitment process can lead to a negative image and deter potential candidates.

Strategies to speed up the recruiting process

There are various approaches to speed up the recruiting process and increase speed. This includes implementing an efficient application and selection process, prioritizing applications to provide timely feedback, as well as involving the departments and clear communication between them and human resources. Additionally, modern technologies such as AI-powered pre-selection tools can be used to make the process more efficient.

Effective communication with applicants

Another important component of speed in the recruiting process is to continuously inform candidates about the status of their application. Transparent and proactive communication creates trust and shows you that your application is being taken seriously. This can be done through regular updates via email, personal phone calls or individual feedback. By actively keeping applicants informed, they remain engaged and feel valued, even if the selection process takes a long time.

Conclusion

When there is a shortage of skilled workers, it is not enough to be an attractive employer. Companies also need to act quickly to attract the best talent. The speed of the recruiting process plays a crucial role and can have a significant impact on employer branding. Companies should implement strategies to make their recruiting process more efficient and provide applicants with a positive experience. By emphasizing speed and speeding up the application process, companies can be successful in the competition for qualified talent.