new work

New Work, Generation Y - what is that and what influence does it have on future changes in our working world?

According to well-known studies, motivational motives have changed depending on the generation. Money alone is no longer enough for a company to remain attractive to employees in the long term. A new mindset emanates above all from those born between 1981 and 1995, i.e. Generation Y.

Why new work?

New Work means setting new standards and demands for employee satisfaction. Various factors such as digitization, flexible work arrangements (home office, etc.), work-life balance are becoming increasingly important.

Why should a company deal with this? Quite simply to counteract the shortage of skilled workers. Qualified employees are rare and without benefits and sought-after work factors, it will be almost impossible to address desired employees in the future.

Companies that live New Work have less fluctuation and are much more attractive on the job market. This is also shown by a study "Workplace of the Future", in which 46,5 percent of employees demand more freedom and a better work-life balance. 89 percent of the companies surveyed in Austria are convinced that they will benefit from working conditions in the sense of New Work in the "War of Talents".

Implementation of New Work

The needs of the employees are the focus, in order to keep up with the times, attention must be paid to:

Use of modern technologies

Digitization should no longer be a foreign word, implement everyday digital processes in your organization.

Flexible work organization

Recent events in particular have made it clear that home office and remote working relationships are in demand.

New management methods

A dynamic working atmosphere with flat hierarchies and room for development is essential to increase employee motivation and productivity.

Cross-departmental teamwork

Agile and fast working is only possible with good cooperation. Maintaining uniform structures and processes requires more than just teamwork in the respective departments.

The individual measures of New York can be designed individually. However, in order to remain sustainable and to increase productivity and innovative power, organizations should now deal with the topic of New Work.